About Us

About ImmediateNOW

We help organizations reach people directly with a branded mobile experience, not a pile of disconnected channels.

Our Mission

Most organizations are publishing plenty of updates. The problem is distribution. Social posts get buried, email gets ignored, and websites require people to remember to come back.

ImmediateNOW was built for direct reach: your own branded mobile experience that opens from a link or QR code, with notifications tied to real content.

Right person, right content, right time, right place, right language. Everywhere, instantly.

Our Story

ImmediateNOW grew out of our work with LetsAllDoGood and Union Strong, where we helped unions and nonprofits stay connected with members. Over and over, we ran into the same issue: important updates were being split across too many channels.

In 18 months, we scaled to 150+ customers, 50,000 app users, and $1M in revenue. The demand was clear, but the approach could be broader.

ImmediateNOW is that next step: a modern platform built for any organization that needs to publish fast, notify clearly, and reach people where they are.

Leadership Team

Operators with experience building and scaling SaaS businesses

Greg McHale

Founder & CEO

Serial entrepreneur who founded LetsAllDoGood/Union Strong (operating), good2gether, BiddingForGood (acquired by FrontStream), and mimio (acquired by Newell Rubbermaid). Greg brings decades of experience building and scaling successful technology companies.

Susan Shields Darian

Co-Founder & COO

Has co-founded and run several companies including LetsAllDoGood/Union Strong, Shields Design Group, and Tusk Creative. Susan has worked with many high-profile Fortune 500 clients and brings extensive operational expertise.

Jong Soo Hallet

VP, Product

20+ years of experience in marketing, product management, account management, and strategic partnerships development within high-growth payments, eSports, NPOs, marketing, and SaaS startups.

Built on Modern Technology

A modern platform built for scale, security, and reliability

Cloud-Native Architecture

Hosted on Amazon Web Services (AWS) for reliability, scalability, and global reach.

API-First Design

GraphQL-based architecture enables flexible integrations and future extensibility.

AI-Powered

AI support for writing assistance, translation, and personalization as the platform expands.

Enterprise Security

Secure data layer with PostgreSQL and enterprise-grade access controls.

What We Deliver Today

ImmediateNOW is an AI-powered multimodal CMS and customer-branded PWA. Organizations get their own branded mobile experience with no app store and no download. It works everywhere via digital links and QR codes.

Create content once and publish across all channels. Deliver to any device with push notifications and real-time updates. Translate into 100+ languages with AI. Engage audiences with video, sponsors, and personalized streams while keeping a direct line to the people who matter most.

One hub, every channel. Right person, right content, right time, right place, right language. Everywhere, instantly.